Research Article
Niurka Guevara-Otero, Elena Cuevas-Molano, Ana M. Vargas-Perez, María Teresa Sánchez Rivera
CONT ED TECHNOLOGY, Volume 16, Issue 1, Article No: ep490
ABSTRACT
The research evaluates the impact of face-to-face and online flipped learning (OFL) on the academic performance in students of single-degree (SD) and double-degree (DD), compared to that achieved in the traditional methodology. A descriptive, quasi-experimental, cross-sectional, quantitative study was carried out with a sample of 223 university marketing and communication students. The study was conducted in three phases: before, during, and after the COVID-19 pandemic. Results align with previous studies, which find that flipped learning (FL) face-to-face yields higher performance than traditional methodology. Like other studies, the highest scores in asynchronous activities were found for DD students. However, this study reveals that those adopting FL, both online and face-to-face, demonstrated superior academic performance compared to SD students using the traditional method in practical assessments. Notably, DD students who used OFL methodology outperformed their SD peers who used the traditional method in the overall subject score and in the synchronous and asynchronous activities. Furthermore, although modality did not influence the ratings of FL methodology; DD students who experienced this methodology online or face-to-face reported more positively on their attitudes, perceptions, interactions, academic results, and perceived satisfaction than SD students. These findings contribute to understanding of how the adoption of diverse learning methods and modalities influence the performance, attitudes, perceptions, interactions, results, and satisfaction of SD and DD students in the fields of marketing and communication. In conclusion, university business education institutions can enhance student performance and satisfaction by expanding DDs offerings and integrating active learning methods.
Keywords: flipped learning, single and double degrees, online and traditional learning, academic performance, student satisfaction
Research Article
Saurabh Maheshwari, Tuheena Mukherjee
CONT ED TECHNOLOGY, Volume 13, Issue 1, Article No: ep284
ABSTRACT
The debate on the positive and negative impact of Facebook on youth particularly on their academic performance has become prevalent in academic discourses. The previous studies show mixed findings of the effect of Facebook on academic performance as well as on other education-related variables. Though the role of Facebook in academics is well explored, however, the impact of academics on Facebook usage has not been examined. The present study examines the reverse possibility i.e. effect of study and academic performance on Facebook usage. Two offline survey studies were conducted on Indian college students. Study one was conducted on 250 undergraduate students (mean age = 20.15; 101 female participants) which shows a significant positive impact of past academic performance on Facebook friendship. Study two was conducted on 317 undergraduate students (mean age = 19.95; 259 females) with two additional indicators of Facebook usage i.e. time spent on Facebook and attitude toward Facebook use. Results of study two also show a positive impact of academic performance on Facebook friendship, however, no such impact is found for other indicators of Facebook use. Overall research shows academic achievement positively influences the virtual popularity of individuals, especially for college students.
Keywords: Facebook, virtual popularity, academic performance, Facebook friendship